by Vaneet Vadhera | Jan 10, 2025 | Marketing Strategy
Imagine seeing your name on a Coca-Cola bottle. You’d probably grab it, right? That’s exactly what Coca-Cola was banking on when they launched their “Share a Coke” campaign. The idea was simple: instead of their classic logo, the bottles featured popular...
by Vaneet Vadhera | Dec 21, 2024 | Marketing Strategy
In our last blog, we talked about how the Industrial Revolution set the foundation for modern marketing. Now, let’s move forward to the 20th century—a time when consumer culture truly took off, especially after World War II. This period wasn’t just about selling...
by Vaneet Vadhera | Dec 13, 2024 | Marketing Strategy
As we mentioned in the last blog, we would explore the Industrial Revolution—so here we are! The Industrial Revolution, spanning the late 18th and 19th centuries, brought about sweeping changes to society, particularly in how goods were produced, distributed, and...
by Vaneet Vadhera | Dec 6, 2024 | Marketing Strategy
As we’ve discussed in previous articles, marketing has evolved over centuries—from barter and trade to the rise of guilds and merchant classes in the medieval era. Now, we reach a pivotal moment in history: the invention of the printing press in the 15th century. This...
by Vaneet Vadhera | Dec 2, 2024 | Marketing Strategy
As we discussed earlier, ancient trade routes and great empires like Rome and the Han Dynasty laid the groundwork for marketing. By the medieval era, these ideas evolved further with the rise of guilds, merchant classes, and bustling marketplaces in cities like Venice...
by Vaneet Vadhera | Dec 2, 2024 | Marketing Strategy
In our previous blog, we explored the origins of marketing through barter systems and early trade routes. Now, let’s fast forward to when powerful empires like Rome and Han China took commerce to the next level, shaping the earliest forms of marketing that still...
