Blogs & Articles
Always’ #LikeAGirl Campaign: Turning an Insult into a Global Movement
For years, the phrase "like a girl" was used as an insult—implying weakness or lack of ability....
Apple: “Think Different” Campaign
In 1997, Apple faced significant challenges. Financial struggles, lack of direction, and fierce...
Burger King’s Whopper Detour Campaign: A Clever Marketing Win
Burger King has built a reputation for bold and quirky marketing over the years. From the viral...
Airbnb’s Growth Through User-Generated Content
Airbnb, a global marketplace connecting travelers with unique accommodations, has achieved...
The “Pizza Turnaround” Campaign: A Bold Move
In 2009, Domino's Pizza found itself at a crossroads. The company, once a leader in the pizza...
Nike’s Digital Revolution: The Launch of Nike+
Nike made a significant move into the world of digital fitness with the launch of Nike+, a digital...
How Coca-Cola Made You Feel Special with a Bottle
Imagine seeing your name on a Coca-Cola bottle. You’d probably grab it, right? That’s exactly what...
The Evolution of Consumer Culture in the 20th Century
In our last blog, we talked about how the Industrial Revolution set the foundation for modern...
The Industrial Revolution: The Beginning of Modern Marketing
As we mentioned in the last blog, we would explore the Industrial Revolution—so here we are! The...